Modern Fitba is made up of a team of analysts with experience in statistical analytics and tactical analysis, and who have produced a single dedicated website that covers both these fields for Scottish football.
Modern Fitba contacted Suit Suit Studio in Spring 2018 to produce a logo for their new venture. My approach to this logo design was to wonder how a traditional football badge might look if the club were made up of data analysts. I sketched up logo ideas that included pie charts and line graphs before settling on a shield containing a bar graph. The finishing touch is a Scottish tartan to signify the roots behind the group.