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Suit Suit Studio


Logo Design • Autumn 2011

I,Alive is a short film from Thomas Simpson that aims to challenge perceptions about the mental capacity of people with physical disabilities in a humorous way.

Thomas got in touch to ask for a logo designed for the closing credits of the film.

The main protagonist of iAlive has Motor Neurone Disease but we are able to hear his thoughts throughout the film. This gave me the idea of producing a typographical logo where both of the letter I’s in the title are joined by a thought bubble.

The typeface used is Clarendon and the full logo is shown below.

I,Alive logo