Suit Suit Studio logo

Suit Suit Studio

European Capital of Sport

Logo and printed materials • 2019

One of the proudest achievements for Suit Suit Studio is it's involvement in Glasgow winning the title of European Capital of Sport in 2023. Suit Suit Studio was initially asked to design a logo for the bid and then to work on the bid document itself.

The logo
After working on some initial sketches I liked the idea of fashioning the letter G into an athlete.

The collateral
Once the logo was signed off it was straight on to the bid document itself. The document came in at many pages and included a comprehensive list of Glasgow achievements in sport and the city’s capabilities in hosting sporting events.

Shown below is the logo used for the winning bid.

2023 logo